There is much more to accessibility than clearly marked stairs and big print on packaging.
Successfully serving customers with visual, auditory or other physical impairments requires systematically eliminating all barriers they encounter. Difficulties may arise when traveling to or from a retail facility, when locating or evaluating products once inside the facility, when making or returning purchases, or when getting support for issues with purchases.
The best way to evaluate accessibility is to conduct targeted field studies in which users step through the key processes involved in the sales, use, and support of your products and services. User performance can then be compared to the business goals you set.
Blindsight has deep expertise in conducting assessments, ranging from exploratory interviews and focus groups to on-site clinical trials. Our capabilities include study design, subject recruitment, safety monitoring and oversight, data management, and data analysis.